Top Producer and multiple award-winning agent Amy Pedersen - Lead of The Highborne Group at Red Barn Real Estate - is a consummate professional who is dedicated to placing the needs of her clients front and center for the duration of every transaction. Deeply knowledgeable about both the real estate industry and her local market, Amy has developed an impressive reputation as a real estate agent who truly cares about the buyers and sellers she works with.
Prior to beginning her real estate career, Amy worked in the corporate world as a marketing consultant for major corporations such as Cox Communications and the Coca-Cola Company. Always interested in real estate, she and her husband partnered with a friend and, together, they bought their first rental property. From there, Amy and her husband began flipping houses. As they grew, she longed for a solid agent to represent their interests. Agent after agent fell short of her expectations so she ultimately decided it was best for her to get licensed in order to champion their investments. Friends and family soon asked her to do the same for them and all aspects of her real estate business have grown as a result. She now hangs her license with Red Barn Real Estate, owned by renowned husband and wife team Anita and Ken Corsini, hosts of the popular HGTV show Flip or Flop Atlanta among others.
Amy recently began growing a team to support her thriving business. Based upon her honesty, integrity and fierce work ethic, Amy has created an impressive client-first ethos. "We specialize in customized solutions for our clients," says Amy, who can boast that nearly two thirds of her business comes from repeat clients, referrals and positive word of mouth. "We work with our buyers and sellers to create custom solutions around their specific real estate problems."
"We're just over the top with our customer service," says Amy, when asked how she manages to generate such impressive trust and loyalty, as evidenced by the scores of glowing reviews she has received, including on Zillow.com on which site she is a Premier Agent with a perfect, overall five-star rating. "Every one of our clients become like family to us."
Fierce negotiation skills also place Amy near the pinnacle of her profession, as does her thorough, strategic, individually customized approach to marketing her listings. "My corporate negotiating abilities have helped me considerably," she explains. "Having put together multi-million deals for large corporations has certainly come in handy when negotiating for my clients." The most frequent outcome is a fast sale for top dollar, and in turn, happy clients who continue to refer her to family and friends.
Amy has many exciting plans for the future, with growing her already thriving business being chief among them, and a new partnership that allows clients to become cash buyers by essentially getting them into their next home prior to selling their current one. "This allows them to move in without contingencies. It's been liberating for a lot of my clients." In addition, Amy has partnered with Ken Corsini to launch Level Up Investors, a real estate investing education and coaching program to help newer investors work towards financial freedom.
When asked what advice she might have for newer, less-seasoned agents, Amy takes a thoughtful pause before replying. "Life can throw you curve balls," she says. "There are a lot of them in real estate. It's about being pre- pared, being nimble and being a problem solver. When you take care of your clients, your clients will take care of you."
