One of MSN's Top 10 Visionaries Changing the Real Estate Game

Amy Pedersen is

One of MSN's Top 10 Visionaries Changing the Real Estate Game

Why do Amy Pedersen’s clients call her the ‘Mama Bear’ of real estate? Because she fiercely protects their interests, whether buying or selling. 
Heading the Purpose Driven Real Estate Group at Compass, Amy stands out in Atlanta with her unique blend of skills. From her beginnings in advertising to co-authoring a bestseller, “Empathy and Understanding in Business” with negotiation guru Chris Voss and others, she’s got a knack for making the market work for her clients.

As Seen In... Atlanta Magazine Who's Who in Residential Real Estate

With a bachelor’s degree in advertising from University of Georgia, a master’s degree in marketing from Georgia State University and a successful early career as a marketing executive consulting for Fortune 500 companies, Amy Pedersen came to the real estate business 11 years ago primed for success. Now she leads the boutique firm Purpose Driven Real Estate Group and ranks among the top 5 percent of agents in the Atlanta area.

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Atlanta Real Estate - Purpose Driven Real Estate Group

Based in Atlanta, the Purpose Driven Real Estate Group specializes in buying and selling real estate, designing, rehabbing, flipping houses, and more. Under Compass in Atlanta, GA, this boutique team of top real estate agents, investors, designers, and cash buyers encompasses experienced professionals from a range of unique backgrounds. 

     We service several of Atlanta’s most beautiful and refined communities, including but not limited to East Cobb, Woodstock, Sandy Springs, Roswell, Smyrna, Vinings, Dunwoody, Marietta, Alpharetta, Milton, Acworth, Cumming and Kennesaw. Part of what makes our business model so appealing is that we’re not just here to give you a bare-bones experience, no way! We offer a comprehensive listing of options. 


     Each client benefits from receiving multiple choices on how they want their experience to be conducted. If you’d prefer something quick, we can do that, or we can take it slow and walk through each and every option to ensure you find the home of your dreams. We’ll tour you through several neighborhoods that fit your lifestyle and provide you with in-depth insight into the community so you have a framework to find the right house. It’s all about giving you options to create an experience that best fits your unique needs.

    To prepare, we take our buyers out to lunch (or we can drink wine together over Zoom!) and dive into what they’re looking for in a property. Do you want to either upsize or downsize? Live close to excellent schools? Have a short work commute? Whatever you’re looking for, we’ll hash out all of the details over several meetings to narrow down the search criteria. For sellers, we want your home to stand out on a crowded market, which means hiring professional photographers and using staging services to highlight your property’s best features.


    From there, we’ll use a combination of traditional and digital marketing to craft an innovative and strategic plan to market your home to a broad range of qualified buyers. Amy is a master marketer, having received her master’s degree in the field and even teaching marketing courses at Georgia State. Amy understands what it takes to market a house so that it sells fast and for maximum profit.

     Our team will also do whatever it takes to negotiate a fair price when you’re buying a home or selling one. We’re tenacious negotiators, and we use comparative analyses to find out the optimal price point for your neighborhood. In short, we come prepared! Making an offer and negotiating is the trickiest part of a transaction, which is why we go above and beyond with our research and preparation to get you the best possible results. 

     Above all, we truly listen to our clients. It might sound simple, but you’d be surprised how many realtors skip such a simple step! Our services are founded on the basis of mutual respect and effective communication. You will lead the way, and we’ll do whatever it takes to support you in this journey.

"Our passion is to provide you options and recommendations for your next move based on where you are and where you’d like to be."

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Our approach to real estate is different though. We start with YOU. Your situation. Your goals. Your dreams. Based on your aspirations and our insights, expertise and connections in the real estate market.