With a bachelor’s degree in advertising from University of Georgia, a master’s degree in marketing from Georgia State University and a successful early career as a marketing executive consulting for Fortune 500 companies, Amy Pedersen came to the real estate business 11 years ago primed for success. Now she leads the boutique firm Purpose Driven Real Estate Group and ranks among the top 5 percent of agents in the Atlanta area.
As local real estate agents, we are your one-stop, full-service resource for buying and selling homes. Powered by Compass, our boutique team of top real estate agents in Northern Metro Atlanta, real estate investors, home rehabbers, designers and cash buyers provides a full range of services. We invest, sell, and everything in between, and we can help you do the same.
It’s not always easy to find a real estate advisor that will advocate for you and your family. That’s what sets us apart. Led by seasoned professional Amy Pedersen, one of the top 5% of agents in the Atlanta area, we adhere to a strict philosophy of honesty and integrity from the outset of every client interaction. It’s a testament to our dedicated work ethic that we regularly receive business from repeat and referral clients.
For us, there is nothing more important than being there for our clients and colleagues to solve their real estate problems and to help them succeed. We’re genuinely good at our jobs! As part of the best real estate agents in Atlanta, we always aim to give you the best service. It doesn’t matter if you’re buying or selling. We bring the same amount of undivided attention and concierge care to each individual.
Based in Atlanta, the Purpose Driven Real Estate Group specializes in buying and selling real estate, designing, rehabbing, flipping houses, and more. Under Compass in Atlanta, GA, this boutique team of top real estate agents, investors, designers, and cash buyers encompasses experienced professionals from a range of unique backgrounds.
We service several of Atlanta’s most beautiful and refined communities, including but not limited to East Cobb, Woodstock, Sandy Springs, Roswell, Smyrna, Vinings, Dunwoody, Marietta, Alpharetta, Milton, Acworth, Cumming and Kennesaw. Part of what makes our business model so appealing is that we’re not just here to give you a bare-bones experience, no way! We offer a comprehensive listing of options.
Each client benefits from receiving multiple choices on how they want their experience to be conducted. If you’d prefer something quick, we can do that, or we can take it slow and walk through each and every option to ensure you find the home of your dreams. We’ll tour you through several neighborhoods that fit your lifestyle and provide you with in-depth insight into the community so you have a framework to find the right house. It’s all about giving you options to create an experience that best fits your unique needs.
To prepare, we take our buyers out to lunch (or we can drink wine together over Zoom!) and dive into what they’re looking for in a property. Do you want to either upsize or downsize? Live close to excellent schools? Have a short work commute? Whatever you’re looking for, we’ll hash out all of the details over several meetings to narrow down the search criteria. For sellers, we want your home to stand out on a crowded market, which means hiring professional photographers and using staging services to highlight your property’s best features.
From there, we’ll use a combination of traditional and digital marketing to craft an innovative and strategic plan to market your home to a broad range of qualified buyers. Amy is a master marketer, having received her master’s degree in the field and even teaching marketing courses at Georgia State. Amy understands what it takes to market a house so that it sells fast and for maximum profit.
Our team will also do whatever it takes to negotiate a fair price when you’re buying a home or selling one. We’re tenacious negotiators, and we use comparative analyses to find out the optimal price point for your neighborhood. In short, we come prepared! Making an offer and negotiating is the trickiest part of a transaction, which is why we go above and beyond with our research and preparation to get you the best possible results.
Above all, we truly listen to our clients. It might sound simple, but you’d be surprised how many realtors skip such a simple step! Our services are founded on the basis of mutual respect and effective communication. You will lead the way, and we’ll do whatever it takes to support you in this journey.
Amy and Jon were truly excellent with assisting my wife and I with buying our first home. They were patient and helpful throughout the whole process and were incredibly punctual which allowed us to see houses at the drop of a hat. After getting under contract, they advocated for us to get the best deal possible and we ended up with more savings than I thought was possible, especially in this housing market. If you want to make your home buying process fun and rewarding, do yourself a favor and hire them!— Jonathan and Tricia S.
Amy, Jon and their team are phenomenal. They are very intentional with getting to know their clients and represent them well. We have worked with them multiple times and won’t use anyone else. I’ve lost track of how many times we have shared their names with friends, family, and even strangers in passing. Great people that you can fully trust to steward your house purchase and/or sale.— Zach R.
Amy and Jon were absolutely incredible through our entire buying process. We called and told them we were moving to Atlanta in less than a month, and their only response was “let’s make it happen!” Three weeks after that call, we just closed on our dream house - we truly could not have done it without their help. Great real estate agents, and truly amazing people - So thankful to have you both on our side!— Don P.
Where do I begin? Blessed, lucky grateful, that’s a great place to begin. My husband and I were searching for a second home. Our full-time residence is in South Georgia. So I did a little googling, found a nice home, and sent an email for more information. I immediately received a phone call saying I was being directed to a local agent (oh boy) well I couldn’t have been much luckier, Amy Pederson called and we talked about what I was looking for an area, price needs, wants must-haves, etc., my hurdle (one of many) was I lived 5 hours from where I wanted my new home. Amy was more than flexible, jumped through more hoops worked tirelessly until the we...— Dawn M.
My wife and I are totally convinced that Amy was the answer to our prayers in every way. She was a professional and an educator’s educator! As a former teacher, Amy was organized, systematic, resourceful, and a prolific real estate educator. Her passion, knowledge, expertise, congeniality, ability to identify with others, compassion, patience and I could go on and on, enabled her to raise the bar high during this sometimes stressful time, and ultimately find us forever home. One thing we loved about working with Amy was that in one way or another, she was in touch with us daily. We didn’t have to chase her down or hope that she would return our call...— Dr. Darold F.
Our approach to real estate is different though. We start with YOU. Your situation. Your goals. Your dreams. Based on your aspirations and our insights, expertise and connections in the real estate market.